Choosing WordPress website packages shouldn’t feel like guessing what you’ll get—or paying extra for basics that should have been included from the start. The right package aligns with your goals (visibility, leads, sales), your timeline, and the level of support you need after launch.
Below is a practical breakdown of common WordPress package tiers, what they usually include, and which add-ons make sense depending on your business model. If you want a site that’s built to load fast, convert well, and stay maintainable, clear scope matters as much as design.

Most packages fall into tiers based on complexity, page count, and functionality. While every provider labels tiers differently, the best packages typically include these essentials:
If you want the build to be “SEO-ready” from the start (templates, internal linking structure, content guidance), our SEO & content support can align the site architecture with ranking goals (https://lugenixdigitalservices.com/digital-marketing-services/seo-content/). And if you’re looking for a WordPress team that handles both design and development, you can explore our WordPress website design & development service (https://lugenixdigitalservices.com/digital-marketing-services/website-design-wordpress-development/).
For foundational SEO guidance, Google’s documentation is a reliable baseline (https://developers.google.com).
A starter package is best when you need a clean online presence quickly—without complex features.
Best for:
Typical inclusions:
When to upgrade:
If you need steady lead generation, multiple service pages, or location targeting, you’ll usually outgrow starter fast.
This is the most common “growth tier” for businesses that want the website to actively generate inquiries—not just exist online.
Best for:
Typical inclusions:
If you want growth-focused tracking and ongoing improvements after launch, our Performance & Growth service supports measurement and optimization over time (https://lugenixdigitalservices.com/digital-marketing-services/performance-growth/). For ongoing marketing support beyond the build, you can also explore our core digital marketing services (https://lugenixdigitalservices.com/digital-marketing-services/).
Helpful references for SEO and conversion fundamentals:
eCommerce sites need more than design—they need stable checkout flow, product structure, and performance tuning.
Best for:
Typical inclusions:
If you’re building on WooCommerce, it’s also worth reviewing platform documentation and best practices directly from WooCommerce (https://woocommerce.com).
A custom package makes sense when your site needs functionality beyond standard pages—especially if you need integrations or unique user flows.
Best for:
Typical inclusions:
If you need integrations that connect your site to sales pipelines and follow-up workflows, our CRM integration service is designed for that (https://lugenixdigitalservices.com/digital-marketing-services/crm-integration/). For email journeys and automated follow-ups, our email automation service can support nurture sequences and lead handling (https://lugenixdigitalservices.com/digital-marketing-services/email-marketing-automation/).
Most WordPress website packages cover the build—but businesses often need add-ons for stability, security, and performance as the site grows.
Common add-ons (depending on needs):
If you want consistent performance improvements (instead of one-time fixes), our Performance & Growth service supports ongoing monitoring and reporting (https://lugenixdigitalservices.com/digital-marketing-services/performance-growth/). For long-term visibility improvements, pair the website with ongoing SEO & content support (https://lugenixdigitalservices.com/digital-marketing-services/seo-content/).
When you’re ready to choose the right WordPress website packages (and get a clear scope that matches your goals), reach out here and we’ll recommend the best-fit tier based on your needs (https://lugenixdigitalservices.com/contact-us/).