How Much Does Website Redesign Cost? A Clear Pricing Guide
If you’re wondering how much does website redesign cost, you’re not alone. Redesign pricing can feel confusing because it’s not just “changing the look”—it often includes UX improvements, better mobile layouts, speed fixes, content updates, and SEO considerations.
The good news: once you understand the main cost drivers (site size, complexity, and provider type), you can estimate your budget and avoid expensive surprises.
If you’re redesigning on WordPress (or moving to it), explore our Website Design & WordPress Development for a structured redesign process built around performance and conversions.
Average Website Redesign Costs by Site Size
Website redesign costs typically scale with the number of templates/pages, the complexity of features, and how much content work is involved.
Here’s how “site size” usually affects scope:
- Small sites (1–5 core pages): Home, About, Services, Contact, plus a few supporting pages
- Medium sites (6–25 pages): multiple service pages, more navigation, blog structure, lead funnels
- Large sites (25+ pages): many templates, complex content migration, advanced integrations, multiple stakeholders
Even if your site isn’t huge, costs can rise quickly when you add copy rewrites, SEO restructuring, and custom functionality. To keep your redesign aligned with traffic and visibility, pairing the project with SEO & content support can prevent “nice design, no results.”
External references for redesign + SEO considerations:
- Google Search Central for search visibility basics
- Moz for site structure and SEO principles
What Impacts Cost Most: UX, Pages, Copy, and SEO
Most redesign quotes differ because of these core drivers:
UX and conversion planning
- Wireframes, user flows, CTA strategy, layout decisions, and form optimization add value—but they take time.
Number of unique templates (not just pages)
- A redesign with 10 pages that all use one template can cost less than a 5-page site with 5 unique templates.
Copy and messaging
- If your redesign includes rewriting headlines, service pages, and CTAs, that’s a major scope item.
SEO scope
- Redirect mapping, on-page optimization, content restructuring, and preserving rankings during migration can add cost—but also protect revenue.
If your goal is measurable performance (not just a fresh look), consider planning tracking from day one with Performance & Growth.
External resources for UX/SEO best practices:
Freelancer vs Agency vs In-House: Typical Price Ranges
Who does the redesign changes the cost structure and the risk profile.
Freelancer
- Often lower upfront cost
- Best for smaller sites or straightforward redesigns
- Risk: process and quality can vary widely; you may need to manage multiple contractors
Agency
- Higher investment, but usually more complete delivery
- Better for redesigns that include UX, SEO, custom design, integrations, and QA
- Advantage: clearer milestones, team support, and post-launch coverage
In-house
- Ongoing salary cost instead of project cost
- Best if you need continuous website changes and have enough workload to justify a full-time role
- Still may need external specialists for SEO, development, or performance audits
If you want a guided process with scope clarity and professional execution, our Digital Marketing Services include website redesign support aligned with growth goals—not just visuals.
External reference:
- For how search performance can be affected by site changes, review guidance on Google Search Central.
Redesign Add-Ons That Increase the Budget
Some redesign add-ons are worth it—but they increase cost because they add build time, testing, and ongoing maintenance.
Common add-ons include:
- Custom landing pages for ads and lead generation
- Booking systems or advanced forms
- CRM integration and automated lead routing (see CRM Integration)
- Email automation for follow-ups and nurturing (see Email Marketing & Automation)
- E-commerce features, subscriptions, memberships, or gated content
- Custom animations and interactive UI elements
- Multilingual support or multi-location structures
If your redesign is meant to support ongoing growth (not just a one-time refresh), plan measurement and optimization with Performance & Growth.
External references for marketing + optimization:
Hidden Costs: Hosting, Tools, Content, and Maintenance
Redesign budgets can get derailed by “not included” items. Watch for these common hidden costs:
Hosting upgrades
- Faster hosting may be needed for better performance, especially after adding features.
Tool subscriptions
- Premium plugins, page builders, form tools, security, and backups often renew yearly.
Content work
- Image sourcing, photography, video, copywriting, and blog migration can add significant cost.
SEO migration work
- Redirects, broken link fixes, metadata updates, and indexation checks are often separate line items.
Maintenance
- Ongoing updates, security, and backups are required to keep the redesigned site stable.
To avoid a redesign that looks better but performs worse, consider ongoing support through SEO & content and Performance & Growth.
External references:
- SEO and site quality guidance: Google Developers and Google Search Central
How to Get an Accurate Quote Without Scope Creep
Scope creep happens when the redesign starts with a vague goal (“make it modern”) and expands into dozens of unplanned tasks. Here’s how to avoid it:
1) Define goals in plain language
Examples:
- “Increase contact form leads”
- “Improve mobile experience”
- “Make services easier to understand”
- “Preserve SEO traffic during the redesign”
2) Create a page + template list
- List every page you need redesigned
- Identify how many unique layouts/templates are required
3) Clarify content ownership
- Who writes copy? Who provides images? Who uploads content?
4) Ask for deliverables
A good quote should specify:
- Design rounds and revision limits
- Build scope (theme/builder, number of templates)
- SEO tasks included (redirects, metadata, on-page)
- Performance targets (or at least performance practices)
- Launch and post-launch support window
5) Lock the “phase 1” scope
- Start with essentials, then plan phase 2 enhancements after launch.
If you want a redesign quote that’s based on clear scope (and avoids surprise costs), start with our Website Design & WordPress Development and reach out through our Contact page.